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Here's what other people, like you, think of Lean Marketing... =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
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Why do some people seem to
magically attract new business while others face rejection after rejection? What enables some businesses to build an enviable reputation without ever spending a penny on advertising while others do everything they can but still get lost in the clutter? Why do some people achieve great results even though they never seem to be busy, while others run themselves ragged never to achieve what might have been? Can you really do less work and get more success? The answer is yes!
This pivotal book explodes the outdated marketing myths that have become a burden to the modern entrepreneur so that you can build your own success and enjoy doing it!
ATTENTION: READ THIS BEFORE WASTING HUNDREDS, POSSIBLY THOUSANDS ON
OUT-DATED MARKETING ADVICE, ADVERTISING, TELESALES & DIRECT MAIL. Is textbook marketing getting in the way of results for your business?
I'm sure you're fabulous at what you do - but I'm also going to hazard a guess that you're working with a smaller number of clients than you'd like.
You see one of the big problems is that you know how good you are, your clients know how good you are, but THEY just don't seem to get it! Well it's not their fault! It's not even really your fault! The problem lies in all the Bullsh*t you've been told by textbook marketers... So if you've ever:
Textbook marketing is dead...
If you read nearly any marketing textbook, it's still using the same old theories that were developed 50 years ago. Textbook marketing is failing to deliver, but textbook marketers continue to sell what they've got and have no reason to change. After all they're still getting paid!
These old marketing models were developed when the consumer had limited choice. Geography, size and price no longer drive business strategy in the same way they did when businesses manufactured and sold products (remember those) and mass communication now means more than an audience of thousands. Doing what you've always done doesn't even mean getting what you've always got... Doing what you've always done means losing what you've worked your butt off to get! Marketing clichés and sob stories...
Textbook marketers are consistent though, I'm sure you've heard the one that goes... "50% of our marketing works and 50% doesn't - it's just a shame that we don't know which is which!" So 50% of your time and money is wasted? Is that really fair when your marketing director/consultant/advisor still gets paid 100%.
Or how about the one that goes... "The drip effect requires your advert (or direct mail) to be in front of a prospect's eyes at least 7 times before you can expect a response!" If you still buy into that bullsh*t then who's the drip? There are others, usually supported by statistics which are based on the successes (I'd argue that they're failures) of other textbook marketers... "We can realistically expect a 2-3% response on this direct mail campaign - which is a fantastic success when you think the national average is only 0.7-1.0%" This figure will have been plucked out of the air too but if a surgeon reportedly had a 97% failure rate compared to the national average of 99.3% I'm still guessing you'd have your reservations. "If we call 20 companies we'll be likely to get you 1 new meeting." Sounds too good to be true, a 5% success rate that's only 95% of my money and time wasted! :o) "It's not rocket science!" You're telling me! Rocket scientists have a higher success rate than textbook marketers. It's time to stop the waste and grow your profits...
Lean Marketing will give you the tools to stop the waste. In fact, you can stop the waste right now by ceasing to do every bit of marketing you're doing. But if you don't do anything you'll stay where you are. The Gorillas Want Bananas will help you to stop doing stuff and you'll be able to replace it with things that actually work for you! s
Maximum Effect - Minimum Effort
This age old principle at the heart of many Japanese martial arts such as Judo has become our mantra. This principle is the driving force behind everything we do and say in Lean Marketing and once you get it, you'll be able to apply this rule to everything you do. You'll have more freedom, choice and time to innovate, grow and do the important things for you.
By using this Marketing Judo philosophy you'll be able to topple bigger competitors, persuade even the most resistant prospects and do it by expending less time, energy and money than you probably thought was possible. What have Gorillas and Bananas got to do with marketing my business?
You'll have to read the book to find out. But let's just say that 'Gorilla Marketing' isn't the best way to go about building your business success... In fact, you're probably already doing 'Gorilla Marketing'
By now...
...you're probably wondering how much money you could make and save by reading The Gorillas Want Bananas ...or perhaps you're wondering how you're going to get more success by doing and spending less ...or maybe you're wondering how much money do I need to get my hands on it? Well here's your answer...
What other people are saying...
We don't expect you to decide to buy this book without learning more about other people's success with it. So here's a selection of praise for our book and the Lean MarketingTM tools it shares...
"The Gorrillas Want Bananas contains excellent
marketing advice for any knowledge based business.
When I met the authors Debbie Jenkins and Joe Gregory
I was impressed at how they walk their talk. This is not theory but their successful approach for generating new business. I regularly run seminars for small business owners on business development and 'The Gorillas Want Bananas' is one book I recommend time and time again." ~ Richard White - www.pro-excellence.com
"For people in a hurry, Gorillas want Bananas
has the answers; pages 172 & 173 alone are
worth the price of the book"
~ Angus Clacher - www.iwantoneofthose.com
"'The Gorillas want Bananas' is a real underwear changing book, both frightening and inspiring.
Frightening when Debbie and Joe explain why the money I've wasted on marketing has been inneffective, you know; the radio and magazine ads that no one responds to, the flyers that end up in the bin. Money out the window for no return. Inspiring because there are other ways of doing it which the book lays out before you. But don't think this book will do it for you. You still need to take action your self. I read the book through and then went back and read it again. I found even more things of value the second time round. This book will change the way you do your marketing. Your underwear might never recover!" ~ Fergus Morley - Enlightening Coach
"Competently constructed, powerfully presented this book will provide you with the tools to radically evaluate, plan and fine tune your marketing. Just as they promised we have both saved and made money and more importantly known precisely which bits of our marketing mix provided those results."
~ Paul Clusker - Communication Trainer - www.bassclusker.com
"Just wanted to drop you a note. 'Presenting the Pain' is a concept that I
had never before used 'on purpose' as a sales tactic. It would creep in
arbitrarily from time to time, but I never really used it as a focus. After
reading your piece on it and seeing a name actually put to this concept,
it really hit home with me how powerful this could be. When I purposely
used that as my main selling strategy recently, I closed a $20,000 deal right over the phone - never having even met with the customer face to face. I guess he definitely thought that we had 'the cure' (and we do, of course!). It shows through in your writings that you and your company really care about what you do. Keep up the great work!"
~ Renee Bledsoe - Project Manager - www.biztechonline.com
"Awesome!!! What you've written is really fabulous and you've absolutely
got and communicated the point. Your linguistics are just fabulous and
it draws truly on your huge experience. Wow!"
~ Dr Sue Barley - www.seachangeconsulting.co.uk
"For the record, I was very impressed with
'The Gorillas Want Bananas' and I think it
should be required reading for all SMEs,
especially start-ups.
I like it because it's focused on results and looks at proven marketing activities where a small investment generates a good return. The best compliment I can pay you is that I've bought several copies for friends and clients." ~ Harry Cruickshank - Cruickshank Associates |
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Are You Ready Now?
Are you ready to get more success while simultaneously saving time and money yet?
Every day you put off buying this book you are losing money. You're literally leaking cash every day you procrastinate about reducing the waste in your marketing. For instance, let's say that if you were to implement just one tool in The Gorillas Want Bananas it could increase your monthly income by £600 (at least). After just one year procrastinating you will have lost out on over £7200! After three years you will have lost out on over £20,000. Now compare that with a tiny £10 investment. Can you afford not to buy it now? | |
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